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Industry News, Updates & Information

  • Writer's pictureAndrew Olsen

ATB Morton Group seeks to improve customer experience, business process and access to data

Updated: Dec 6, 2022

We are excited to partner with ATB Morton Group to help them elevate customer experience, drive logistics efficiencies and process all while simplifying and consolidating a multi-layer technology stack into a single cloud service.

ATB Morton Group, with 40 years in the making, are successfully striving to provide cost-effective and efficient solutions to meet commercial and industrial construction needs. Their group of businesses consist of ready mixed concrete, hot dip galvanizing, precast concrete panels, structural steel fabrication, washed sand, and civil precast concrete products, allowing for a full turnkey approach to be utilised within their projects.

Tony Flynn, IT Manager of ATB quickly saw the value of customer engagement through voice to the company and wanted to both greatly improve the functionality available to all businesses across the group and consolidate and simplify at the same time. By leveraging the native cloud rich functionality of cloud unified communications, he is now able to present a business transformation to employees and greatly improve both the customer and employee experience in communications/collaboration in one hit. The businesses also required an easy way to access detailed metrics about call flows against locations to greatly improve product delivery, as one example. In Tony’s words, “Our legacy on-premises phone systems took time and resources to manage so moving our phone capability completely to the cloud was a natural transition to consider. We reviewed the available options and saw less risk in working with a native cloud telephony service with a global presence, and with a dedicated local partner. We now have much improved functionality and scalability, and the transition for our users was very smooth.”.

Donnabrook provides digital transformation unified communications advisory services and is a referral partner for RingCentral, a global leading cloud service combining phone, messaging, and video. Donnabrook has offices in Newcastle and Sydney and helps organisations address challenges in customer and employee experience, cyber security, compliance, and integration/business process improvement that are impacted by unified communications.

We look forward to helping ATB Morton Group take their commercial and industrial construction services to the next level.

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